Our story
Welcome to my world of natural lip care delights! Established in 2016, my small London-based business is dedicated to handcrafting the finest beeswax lip balms that repair, nourish, moisturize, and bring a touch of joy to your lips.
It all started with a simple dilemma: I bite my lips when stressed – a common habit. Yet, the journey to finding a suitable lip care product was far from easy. I was caught in a dilemma between mainstream lip ‘care’ products laden with chemicals, colorings, and artificial perfumes, and lackluster, unscented natural lip balms. It was a struggle between irritation and monotony, leaving me longing for something better, something more.
And so my journey began, with a simple mission to create lip balm using only the highest quality natural ingredients, that will repair and protect the delicate skin, but be fun to use at the same time!
I researched and tested many ingredients and experimented with contless formulations, until I was confident that I am using the best formula and the purest ingredients possible. At the heart of my products lies the goodness of beeswax, combined with luxurious cocoa butter, nourishing oils, and infused with essential vitamins. Each ingredient is carefully selected to ensure maximum hydration and protection for your lips, without any harsh chemicals or artificial additives.
What sets Sugar Pie Lip Balms apart is my passion for creating unique and delicious flavours inspired by the nation’s favorite desserts and treats. While I’m certainly not the first to make beeswax lip balms, it’s my dedication to crafting lip-smacking flavors like Hazelnut Praline, Coconut Macaroon, and Cherry Bakewell Tart that makes my lip balms truly special and fun. And the flavourings are natural, too!
I pour my love and attention into every batch we make, ensuring that each lip balm delivers a delightful experience from the first swipe to the last. Whether you’re looking to indulge in a little slice of dessert heaven or simply keep your lips soft and moisturized, I invite you to explore our range and discover the magic of handcrafted lip balms.

Because life’s too short for boring lip balm!
Warmest wishes,
Maddie
COOL (Chief Of Outstanding Lipbalms)
Sugar Pie